Saturday, July 19, 2014

The Grass Goat (GO DEUTSCHLAND FUTBOL #6)

       I was contemplating doing a creative writing story for this Go Deutschland Futbol post, but I just couldn’t seem to get the imaginative juices to flow as swift as the coursing river. Therefore, I will take the more mundane route and describe the town of Mittenwald, a city that is located in the South of Germany. It is on the border with Austria and only has 7,570 residents. It is the typical small, “German” town that has inhabitants with blond hair, blue eyes, and flawless skin. I visited this enchanting city in July of 2007 when I was 10 years old. To be honest, I barely remember it, but I still have the recollections of my mother and sister. This is what I wrote in my journal on August 8th, 2007 about Mittenwald. “After that, we went to Mittenwald and saw a festival. There were people flipping and a couple of guys on stilts doing a puppet show using real people! It was very neat…” I am not sure, but I believe my 10 year old self was referring to the Mittenwald music festival that takes place every summer in the fairytale-like town. 

Town center

       The one detail I distinctly remember about Mittenwald (which is nestled in the Alps) is the hole-in-the-wall store (Heuwagelchen) that sold hay-shaped animals. This store was difficult to forget as the aromatic smell of the grass and hay infiltrated the nose and stained the memory permanently. I remember looking at the all the different animals and being amazed that people could create such delicacies from grass remnants. The particular animal I bought was a quaint goat, hence the name of the article. My sister bought a mouse, although it was unique in that it was carrying a heart and was wearing brown wire-rimmed glasses. I looked up a picture on Flickr and that same shop is still selling hay creations. If the owner of that amazing shop is reading this, please email me so we can talk!
My sister's animal
       Mittenwald is in Bavaria, a region in the Southeast of Germany. My family is from the Pfalz, Neustadt an der Weinstrasse to be precise. Every time one of my relatives in the states travels to Germany, Mittenwald is an assumed destination. Find out more about their tourism here. The other aspect about this city that I remember is the people that crowded the small, cobblestoned streets during the music festival. They were….completely genuine and almost unreal to my American eyes. The tall, good looking men (i.e. blond hair, blue eyes) were actually dressed in their lederhosens (glorified German overall shorts) and the women were wearing traditional dirndls (dresses that bunch around the bust and end in a ruffled skirt). The funny part was that many were carrying iPhones, an anachronism if ever there was one. The men were also wearing hats with feathers sticking out of the top; they are officially called Tyrolean hats or Bavarian hats. They originated in the Alps region and are also worn in Italy. As for food, vendors were pulling red wagons loaded with rich red wine; giant, doughy pretzels, weiner schnitzel, red cabbage, potato balls, and rostbraten were also being sold (and consumed heartily!) The day I visited the city, the weather was sunny and the azure skies were for want of clouds. Rotund, middle aged women roamed the streets and tan/brown buildings with wooden slats that come to a sharp point dotted the city.
Restaurant Post
       The most notable aspect of Mittenwald (besides the bustling Bavarian streets) is the Catholic Church of Saints Peter and Paul. Judging by the pictures, the edifice that dominates the main square is a point of interest for meandering tourists. Although this post is rather scattered, I do think it is interesting what the 10 year old mind chooses to remember. Besides the Hay animal shop and the attractive men, I also seem to recall the dark, dingy hallway of a restaurant studded with candelabras that led out onto a main street. After reading my writing on Mittenwald and consulting the internet, I managed to find the actual place that had been swimming in my congealed memories. The restaurant was called the Post Restaurant (which is also a hotel). After experiencing the small town enchantments of Mittenwald, my family and I toured Ludwig’s Castle, another amazing structure that truly testifies to the ingenuity of Romantic builders. It is located in Neuschwanstein and was built in the 1860s-1890s. To conclude, I would definitely recommend visiting the dot-on-the-map town of Mittenwald, the definition of a small German town that has great wine, fun festivals, and people that are caught between modernity and preserving the traditions of the past.

Friday, July 18, 2014

Cooking Delicious German Food (GO DEUTSCHLAND FUTBOL #5)

       Today, we are going to be looking at some typical German foods, their origins, and how my mother cooked them on the night of the World Cup. The Germans won (hence the title of this series), so I would like to share their customs and food! On Sunday, my mother prepared Spätzle, Pork Schnitzel, and baked beans. All that was missing was some tasty thin-cut potato salad, lebkuchen (a “honey cake” that has been savored by many mouths since the 1300s), and beer.

Spätzl
       To begin, my mom found Spätzle at our local Publix, and upon my whining insistence, agreed to buy and prepare it for me the night of the World Cup. Since we were feeling “European” with our food tastes, we also bought Digestives, an English biscuit that is simply divine. Spätzle is a dumpling-like German noodle that is doughy on the outside, slightly Al dente, and can be flavored with butter, salt, bread crumbs, and gravy. The noodle is extremely textured because of the coating of flour; the other ingredients are simply eggs and water. This food comes from the Swabia region in Germany, and in particular, Baden-Württemberg (where the Black Forest and Lake Titisee are located!). Spätzle means “little sparrows” in German, and perhaps this name was coined because the noodles have a bird-like shape (two distinct “wings”). Also, the first mention of the word “Spätzle” was in 1725. According to a statement I found on Wikipedia (I failed to find it anywhere else), “The total estimated annual commercial production of spätzle in Germany is approximately 40,000 tons.” Wow—that must be similar to the amount of hamburgers and sodas that are consumed yearly in the United States. The spätzle noodles can be made by hand, but the process is long and time consuming. Finally, there are several variations on the plain egg noodle. For example, there is Käsespätzle (Cheese Spätzle) and Pressed Spätzle. The brand of the Public Spätzle was “Maggi”, and it was actually imported from Deutschland.
Ingredients from Publix
Finished Schnitzel
       The other food that I happily consumed was pork schnitzel (which means “cutlet” in German). Although the schnitzel does not have to be strictly pork (i.e. it can be veal or chicken), the German version is usually made with it. The schnitzel became especially popular after WWII because the meat could be pounded out/ thinned (more cutlets per pound of meat) to feed extra people. The thin nature of the cutlet is what makes schnitzel so unique (along with its relative lack of fat and “light” quality). The cutlets can be breaded or tossed in flour, but mother usually just coats them with a thin layer of egg and bread crumbs. In one interesting story I read, the schnitzel originated in the Byzantine Empire when one Emperor demanded that his meat be thinly cut and covered with a gold leaf (what opulence!). One final aspect is the essence of the pork schnitzel is the light drizzling of lemon juice on the top. Other variations of the pork schnitzel include the Jägerschnitzel (hunter’s schnitzel), Münchner Schnitzel (Munich schnitzel), and Wiener Schnitzel (a type of schnitzel that is famous in Vienna, Austria). Schnitzel is also prepared by putting a cooked egg (with a soft inside) on top! 

       The final quintessential German food I would like to discuss is lebkuchen (laeb-kugen), a type of cookie/cake that is similar to gingerbread. Although this delight is usually baked around the holiday season, it still tastes amazing no matter the time of the year. The cookie originated in the 13th century (Romanesque period) and was popular with monks living in monasteries. Apparently, the spice-tasting treats complimented their beer perfectly. The supposed home of lebkuchen is Nuremberg, a city that is now famous for the Nazi trials that took place there following the atrocities of WWII. The “honey cake” is composed of a chocolaty outside, and a light, dry inside that has pieces of nuts, spices, and a grainy texture. On the bottom of the lebkuchen is Oblaten, a white, porous wafer that was added by the monks. The spices that go into this cookie are amazing: bakers manage to pack cinnamon, cloves, nutmeg, allspice, coriander, ginger, black pepper, and anise into the circular delicacies! A German company, Lebkuchen-Schmidt, is famous for selling these cakes. My grandparents always used to give my family and I the elaborate lebkuchen boxes (with depictions of the German landscape on them) for Christmas. 

Thursday, July 17, 2014

German Futbol Terminology (GO DEUTCHSLAND FUTBOL #4)

      Ready for some German Futbol words? Learn how to say the most common terminology in German....the winning language! 
My mom's dictionary from 1981....
English
German
Football
Fussball
Stadium
Stadion
Score
Punktzahl
Referee
Schiedsrichter
World Cup
Weltmeisterschaft
Brazil
Brasilien
Corner kick
Eckball
Goalie
Torwort
Defense
Verteidigung
Offense
Vergehen
Fan
Fächer
Sideline
Nebenberuf
Yellow Card
Gelbe Karte
Anthem
Hymne
Penalty kick
Strafstoss

       Here are some creative sentences! (Some may be incorrect because I had to use Google Translate)
1. Die Deutschen sind die besten bei Fußball. (The Germans are the best at football).

2. Deutsche haben mehr Spaß. (Germans have more fun).

3. Die Hauptstadt von Deutschland ist Berlin. (The capital of Germany is Berlin).

4. Heute Abend werde ich Wiener Schnitzel und Spätzle essen. (Tonight, I will eat wiener schnitzel and spaetzle).

5. Wo sind die Becher der Bär? (Where are the mugs of beer)?

Wednesday, July 16, 2014

The Wire-drawing Mill by Albrecht Dürer, 1489 (GO DEUTSCHLAND FUTBOL #3)

       Learn about this amazing GERMAN artist that was considered the Leonardo da Vinci of the North! Go Deutschland futbol! 

Watch my video here:

         Albrecht Dürer was most of the most prolific and influential German artists of the High Renaissance. While Raphael, Michelangelo, and Leonardo were blowing up Italy with their stunning creations, Dürer was redefining art in the North. He was born in 1471 in Nuremberg, a town now famous for the Nazi trials that took place there after WWII. However, in Dürer's time, the town was part of the Holy Roman Empire. Dürer was a genius and wrote books relating to geometry, human proportions, and art in the natural world. The way he depicted images was so lifelike and precise that his paintings perfectly reflected Alberti’s adage, “a window on the world.” He married in 1494 and worked as an apprentice for an engraver. Perhaps this early exposure to this medium explains why Dürer was such a gifted engraver, woodcutter, and painter. His most famous works are his self portraits, woodcuts of the Apocalypse, and his scenes of nature. 
Four Horsemen of the Apocalypse Woodcuthttp://en.wikipedia.org/wiki/Apocalypse_(D%C3%BCrer)
       This watercolor image was painted right before Dürer made his first visit to Italy, specifically Venice (the same city that El Greco went after leaving Crete). After leaving the mother country of the Renaissance and Roman influence, Dürer returned to Nuremberg and opened his own studio. His works also became more realistic, religious, and skilled. “The Wire-Drawing Mill” depicts a small town in Nuremberg as well as the local River Pegnitz. This town produced copper wire, explaining the necessity for the mill (it had to draw out/thin the wire). First, the high Northern Renaissance typically had realistic images, depictions of nature/peasant life, an affinity for Protestantism, a focus on the individual, and the idea of God suffering just like the common, everyday person. Dürer practically invented these guidelines, most of which are present in this watercolor. First, the houses/slice of peasant life are extremely naturalistic. The houses are typically “German” with dark wooden accents and roofs that come to a point. The River is so clear that the shadows of the overhanging wooden buildings are visible (see the black specks?) Besides the buildings in the foreground, the sprawling landscape depicted in varying shades of green is also quite striking. The trees are evenly spaced out and the buildings (most likely churches) fade into the background, indicating human control over nature. In the very back, the blue mountains loom menacingly, contrasting nicely with the green foliage below. Speaking of colors, the tones in the image are mostly muted (i.e. the subtle browns, beiges, greens, and blues). Dürer created this watercolor before he made the pilgrimage to Venice, a city that is famous for its skillful paintings with bright colors (i.e. those by Veronese, Titian, and Tintoretto). 

       Besides the trees in the paintings being piercingly lifelike, the theme of humans being dwarfed by nature is evident as well. For example, glance at the human walking purposefully on the road or the one in the river—they are both faceless and just a speck in the landscape. This indicates humans’ relatively meager importance compared to nature and God. This image depicts the typical German town in the 1500s; it had some commercial business (i.e. the copper wires), but was still relatively small and controlled by a king. Dürer's work usually depicted religion and his move towards Protestantism, but these early works tend to leave religious symbols out. As per usual, Dürer (who died at age 56) signed his name in the top middle of the image with an AD. 

Sources:
http://www.wga.hu/frames-e.html?/html/d/durer/2/16/1/02mill.html
http://upload.wikimedia.org/wikipedia/commons/3/3f/Durer%2C_il_mulino.jpg

Tuesday, July 15, 2014

Plan my Trip to Germany (GO DEUTSCHLAND FUTBOL #2)

       I am ethnically half-German, so my parents have taken me to Germany before to see the town of my ancestors/remaining family. In light of Germany fabulously winning the World Cup, I thought I would write a spirited Plan my Trip to Germany. Go Deutschland!

Day One: Fly to COLOGNE, GERMANY

· Fly in at Cologne Bonn Germany Airport
· Take a nap to account for jetlag.
· Take a relaxing stroll at the Schlosspark Stammheim (Castle Park Master Home).

Day Two: COLOGNE

· Tour the Romano-Germanic Museum; it includes ancient mosaics, utensils, perfume bottles, and more!
· Walk across the Hohenzollern Bridge. It crosses the beautiful Rhine river!
· “River” in German is “fluss.”
· Take a Cologne Rhine River dinner cruise. Tickets can be bought for $90.00 on Viator.


Cologne Dom

Day Three: COLOGNE

· Explore the Cologne Cathedral (Dom). Construction started in 1248 but didn't finish until 1880!
· See the amazing Roman ruins at the Praetorium. It is similar to the City History Museum in Barcelona.
· “Roman” in German is “Römer”
· Take a stroll around the Melaten-Friedhof Cemetery.
· If you have spare time, view the Gross St.Martin, a stunning Romanesque church.

Day Four: Drive from COLOGNE to BONN (30 minutes)

· Go to the Beethoven House, birthplace of the famous Romantic musical composer.
· Walk around the Poppelsdorf Palace (how fun is that to say!?)
· Take a gander around the Zoologisches Museum Konig, a museum that has realistic animal renditions.
· “Zoo” in German is “Tierpark.”

Day Five: Drive from BONN to NEUSTADT AN DER WEINSTRASSE (2 hours and 25 minutes)

· Neustadt an der weinstrasse means “New City on the Wine Street.”
· This is the city of my grandfather’s family (part of the
Rhineland-Palatinate); we had wine vineyards there. 
· The pictures of Hambacher Schloss (a castle) look breathtaking; I’m sure it’s even more beautiful in real life.
· This region is famous for its tasty wine, so be sure to tour the Wine Street of Palatinate

Typical buildings in Neustadt
Day Six: NEUSTADT AN DER WEINSTRASSE

· Day trip to Speyer Cathedral! The town of Speyer is only about 25 minutes away from the hub of Neustadt an der weinstrasse. This Romanesque structure includes an impressive Westwork.
· “Cathedral” in German is “Dom.”
· From Speyer, go to back to Neustadt an der weinstrasse and sample some local wines at Haus des Weines (House of Wine).
· View the last remaining medieval fortification in the city, the Storchenturm.
· Many quirky statues and fountains can also be found throughout the town.

Day Seven: NEUSTADT AN DER WEINSTRASSE to BADEN-WÜRTTEMBERG (3 hours)

· This beautiful city in Southwest Deutschland houses the Black Forest. Take a tour of the musty woods here.
· While you’re there, swim (or take a paddle boat ride) on Lake Titisee, the quintessential European fairytale Lake. 
· While you are there, be sure to shop at the small markets/authentic German shops that dot the shoreline and adjacent square.
· On a side note, the best meal I have ever consumed was right here in the Black Forest region. Even though I was only seven, I clearly remember eating steak, cauliflower, French fries, pork, beans wrapped in bacon, carrots, rolls, and spaetzle.

Doll from Black Forest
Day Eight: BADEN-WÜRTTEMBERG to MITTENWALD (4 hours)

· Be sure to wake up early so you can spend most of the day in Mittenwald, a genuine German town that only houses 7,570 people.
· Walk around the Altstadt (Old Town) and drink in the views of white-topped mountains above you and medieval-looking buildings with dark wooden accents in front of you.
· Visit Ferchensee Lake.
· “Rustic” in German is “ländlich.”


Mittenwald

Day Nine: MITTENWALD

· Take a cable car up this Southern Bavarian town’s surroundings mountains (the Karwendelbahn). Enjoy the views.
· After your jaunt in the fresh air, explore the Geigenbaumuseum, a museum dedicated to violins and fiddles.
· View the Alps from Lautersee (a lake); also, walk around the Old Town if you have time.
· When I visited this city, there was a native festival going on. Men were wearing traditional Lederhosens and women were wearing Dirndls!

Day Ten: MITTENWALD to MUNICH (1 hours and 30 minutes)

· Munich is the largest city in Bavaria.
· Visit the Pinakothek Museum (it includes works by Albrecht Durer, a Renaissance Mastermind!)
· Walk around the Marienplatz, the main square in Munich.
· Marvel at the female Bavaria-Statue—the Greek/Roman architecture surrounding it is interesting as well.

Day Twelve: MUNICH

· Go to the Glyptothek, a museum with Greek and Roman statues.
· Challenge yourself and your comrades with HintQuest, an interesting way to spend a few hours in Munich. It is essentially a game/puzzle that must be solved by your companions in a set space of time…sounds different!
· See a stunning performance in Bayerische Staatsoper Opera House.
· If you have time, end the night with a stroll in the English Garden.

Opera House
Day Thirteen: MUNICH to DRESDEN (4 hours)

· Visit the Zwinger, a palatial looking museum with Baroque gardens similar to those as Versailles (although on a smaller scale!)
· Marvel at the Procession of Princes wall.
· Walk by the Frauenkirche, a Church that was damaged during the bombings of Dresden in WWII.

Day Fourteen: DRESDEN

· Go to the Gemaldegalerie Alte Meister Museum; It has paintings by Raphael, Ruben, and Titian there!
· “Master” is “Meister” in German.
· Walk the Canaletto Blick, a walkway next to the Elbe River. It is named after Caneletto, a famous 18th century painter that usually depicted Venice and the Doge’s Palace.
· Amble down Prague Street and do some shopping!
File:Canaletto - Dresden seen from the Right Bank of the Elbe, beneath the Augusts Bridge - Google Art Project.jpg
Dresden seen from the Right Bank of the Elbe, beneath the Augusts Bridge, Canaletto

Day Fifteen: DRESDEN to BERLIN (around 2 hours)

· Walk on the East Side Gallery of the Berlin Wall.
· View the magnificent Brandenburg Gate (Brandenburger Tor). It was built in the late 1700s and is adorned with a quadriga (chariot). It took six million Euros to renovate after the War.
· Have a blast at Strike Lanes!

Brandenburg Tor
My grandfather's photograph
Day Sixteen: BERLIN

· Go to the Museum Island, the hub of the greatest museums in Berlin. Be sure not to miss the Altar of Zeus and the amazing Ishtar Gate at the Pergamon Museum!
· Learn more about Pergamon here.
· While you’re at it, see the Egyptian Bust of Nefertiti at Neues Museum.
· Walk along the Berliner Mauerweg, a trail that includes remnants of the Berlin Wall.
· See a late night symphony at the Berlin Philharmonic.

Ishtar Gate (Neo Babylonian--575 BCE)

Market Gate of Miletus
Day Seventeen: BERLIN

· See the Soviet War Memorial. If you’re in the mood for more Soviet remembrance, go to Sowjetisches Ehrenmal Treptow.
· Get lost in the huge Tiergarten (a park/garden that was the former hunting grounds of the king).
· Climb the dome of the Reichstag Building,a government complex.
· If you have time, check out the Zoologischer Garten (Berlin Zoo).



Reichstag Building reflection
Day Eighteen: Fly home from BERLIN

· Fly out from the Berlin Schönefeld Airport
· I hope you enjoyed your trip!

Monday, July 14, 2014

Analyzing Fifa World Cup 2014 Commercials (GO DEUTSCHLAND FUTBOL #1)

      Because of the stunning German victory last night, I am posting an article everyday this week relating to the World Cup and Germany. The German team performed very well, and I would like to teach my viewers about their culture (I am half German)!

       Although it is rather strange, I enjoy watching well put-together commercials that are visually appealing and intellectually stimulating. I think that analyzing the ways advertisers entice us, the consumers, to buy their product is instructive. I posted an article analyzing fashion commercials from different countries a few months ago; read that article here. This article is similar to that one, except I am looking at  the 2014 World Cup Commercials! I have been watching the World Cup since it started, and the futbol ads are witty, playful, and exciting to watch. Most of the ads are from the #Because Fútbol filter. GO DEUTSCHLAND!


“The Boom”       

This commercial has been played numerous times on ESPN, so I gather it is popular on the station. Basically, a couple has sex the night their country wins the World Cup, the girl gets pregnant, and in the delivery room, she discovers that a bunch of other couples did the dirty that night too. Anything is possible with futbol, right? Besides being witty, this commercial employs several other tactics as well to make ESPN viewers watch the World Cup to the very end. First and most overtly, there is the sexual appeal. Multiple couples are shown kissing in ecstasy the moment the futbol team scores the winning goal (or should I say, GOOOOOOOOOOOOOOOOOOOOL!) The subsequent partying scenes and further mouth to mouth action are compelling to regular viewers, and certainly capture our attention when we are watching TV. Doesn't everyone want to party and feel loved? Well, watching the World Cup final game will evidently give the viewer both of those golden nuggets. Second, the people in the ad are….everyday looking. They are not celebrities or famous futbol players—they are common people who are having a genuinely good time. And of course, no commercial that aims to jab every emotion would be complete without babies or young kids. Throughout the one minute, scenes of pregnant women and baby screams confront the viewer, eliciting at least a few “aws” from the audience. The baby imagery also ties in with the appeal to emotions. People in the ad are looking happy, so naturally that tends to make the viewer more upbeat as well. Although I am probably digging into this commercial a little too much, I also noticed many scenes with darkness. To me, darkness indicates mystery and a certain sultry aspect that commercials set in daytime do not have. Finally, the ad featured different languages. At least for me, foreignness and the sound of a different tongue are compelling and make me want to watch the rest of the commercial.

“Avoidance”


 

       This hilarious ad features a dad purposely trying to avoid watching the World Cup game before he comes home and can see the game in full. Stuttering a “I’m recording it,” as he leaves his office, the man passes a group of people watching the game, the ticket collector watching the game, and a relative coming up excitedly and exclaiming, “Dude!” However, all of his hard efforts are for naught when his daughter skips in, happily saying, “We won!” Sorry, dad. First and foremost, this ad is relatable because the main character, the young dad, is common and average looking. Most people work in offices as well, heightening the “I’m just like you” appeal. Second, many actions were greatly exaggerated for humor. For example, the dad throwing the phone up with a look of the utmost annoyance and later screaming “zip it!” was priceless. Again, the ad had an appeal to youth/young children. The young daughter was included to induce the “cute” factor/emotion in the audience. Kids will always be adorable in commercials, no matter what they say or do. Last, I noticed a repetition in facial expressions on the lead character (mostly those of annoyance, self-restraint, and pain). It has been theorized that repetition stimulates the brain and helps it remember events more clearly.

“Agora”

       This commercial is particularly hipster and grunge, but I still enjoy viewing it. It shows a teenage boy walking through the streets of Brazil, using refreshing-looking Pepsi to make music, encountering famous futbol players, and partying it up with fellow Pepsi-attics. There were two main appeals in this ad; first, celebrity endorsement, and second, the appeal to the senses (i.e. the pervading music). As for the celebrities, all of them were well known World Cup players including Lionel Messi and David Luiz. The music, however, moved the whole commercial and made the separate scenes united. The song was a remix version of David Bowie’s “Heroes,” and it completely fit the hipster, street-chic mood that Pepsi was trying to convey. The viewer simply wants to participate in the action because it is so light, happy, and bohemian (the glittering generality tactic). Finally, the cool factor was also exemplified by the main character wearing dark sunglasses the whole time (mysterious and inviting). Finally, Pepsi sold their product forcefully in the last scene of partying. Buy and drink Pepsi, and you will be transported to a raging party in the streets of Brazil.

“Bus Stop”

       If you, like me, are experiencing World Cup Fever, then you are sure to enjoy this quirky commercial from McDonalds (which is endorsing the World Cup). There isn’t too much to dissect for this ad, but it certainly is effective and humorous. First, there is the “old lady” appeal. Who doesn’t think grandmothers with wrinkly faces and benign smiles are cute (or at least affable)? This automatically draws people in and makes them want to watch the rest of the moving images. Second, there was the allusion to futbol players who line up in a row in front of the goalie during penalty shots. The kicker was that the men in the commercial were average people; they weren’t futbol stars, but rather businessmen and regular passers-by. There was an appeal to the senses, including touch (the feel of water on one’s skin) and hearing (the crowd roaring in the background and the ‘swoosh’ of the water). Overall, wit and the incorporation of regular people into futbol made this commercial memorable and worthwhile.

“Gol!”

          Because this ad was global and connected many different races of people, I thought it was interesting and different. It speaks volumes about the technology and globalization that our world has experienced; people from Angola to Argentina to Andorra can play futbol and watch the World Cup at one time. In the beginning, there was that darned “cute” factor again with the little boys bouncing the ball on their knobbly knees. It then showed everyday people showing off their footwork skills in anticipation of the World Cup and the fervor for futbol that it brings every four years. What made this commercial attractive was the unique shots/vantage points that were filmed. For example, the scene that looks down on the ground from the bell tower was unique and unlike anything I have ever seen. Of course, the ad had sex appeal because two women (scantily clad in black dresses and wearing high heels) were shown bouncing the ball on their tanned legs and Mary Janes. The way the ad was able to transition from the stereotypical “sexy” girl to an old man playing futbol was seamless and attention-capturing. Again, the old man with missing teeth and a caved in face was endearing, as well at the wit/humor at the end. To wrap it up, the ad had an “old-timey” feel (i.e. the old music and blotchy lighting) that contrasted perfectly with the modern/dark scene with the two women. This commercial managed to unite several people from different walks of life and ethnicities through the captivating sport of futbol.

“Leo Messi Pepsi Can Trick”


      I will admit, the title of this commercial is super cheesy and takes the “celebrity endorsement” tactic a little too far. However, the title is truthful because the first shot is the famed Argentinean player, Lionel Messi, balancing a blue Pepsi can on top of his trainer and kicking it up--slow motion--into the air. The music in the video was a combination of techno, pop, and modern, directly contrasting to the Gol! Commercial shown above. I also noticed the dominant blue tones in the video—in fact, most of the Pepsi commercials had blue hues woven in throughout their entirety. This may be because Pepsi cans and the Pepsi corporate color is a dark, midnight blue. I also detected a “live for now” attitude that is meant to appeal to the inner YOLO in the world’s youth. The YOLO aspect was further enforced by the body tricks that the characters were performing with their Pepsi cans. Of course, regular people cannot do these tricks and would likely break their necks if they tried, but the “glittering generality” advertising tactic says that “if you drink Pepsi, you too can be this flexible.” Finally, the last shot showed a man drinking his Pepsi in an exaggerated fashion in front of a gray skyline and the words “Live for Now.” This evokes an attractive sense of traveling, adventure, and “street life” in the viewers.